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Marketing & Digital Strategy Lead

Remote
Full-time
Marketing

💰 Competitive salary based on experience

Lead digital marketing, brand storytelling, and engagement across all BB Group projects.

About BB Group

BB Group is a Pan-African innovation company built to shape Africa's future through technology, creativity, and bold ideas. Founded in 2025, we focus on driving innovation, digitization, industrialization, and development across the continent.

We build and manage projects that make everyday life better for people and communities.

Our Values

IntegrityInclusionGrowthBold thinking

Our Projects

  • Fynd Mee – a social connection mobile-app made for Africa
  • Caregiver Africa – a platform connecting families with trusted caregivers (coming soon)
  • Recycle Tech – a future project focused on clean technology and sustainable development

Education Qualification

Bachelor's degree in Marketing, Communications, Business, or related field (or certified digital marketing training)

Relevant Experience

At least 6 months–1 year of relevant work experience (internship, volunteer, or full-time)

Position Summary

BB Group is looking for a creative and data-driven marketer to lead our marketing and digital strategy across all BB Group projects. From Fynd Mee, our social connection mobile-app platform, to upcoming projects like Caregiver Africa and Recycle Tech, the Marketing & Digital Strategy Lead will play a major role in building strong brand stories, managing campaigns, and driving engagement across Africa and beyond. This person will help us shape how people see BB Group—telling our story, connecting with audiences, and building excitement for our projects online and offline.

Key Responsibilities

  • Plan and manage digital marketing campaigns across social media, search, and email
  • Lead creative content planning for Fynd Mee and other BB Group projects
  • Work with the production team to design promotional campaigns, videos, and influencer partnerships
  • Analyze marketing data to measure performance and guide decision-making
  • Collaborate with the design and development teams to ensure brand consistency
  • Build and grow BB Group's online presence through authentic storytelling and community engagement

Skills & Requirements

  • Good understanding of digital platforms (Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Meta Ads)
  • Experience with SEO, content strategy, and analytics tools
  • Strong writing, communication, and presentation skills
  • Strategic and creative thinker who can turn ideas into action
  • Self-motivated and comfortable working remotely with a team spread across regions
  • Passionate about Africa's growth, innovation, and storytelling

What Will Make You Successful

Application Deadline

Applications are reviewed on a rolling basis

✓

You are naturally curious, creative, and bold in your ideas

✓

You understand both marketing strategy and audience behavior

✓

You love trying new tools and learning as you go

✓

You are reliable, organized, and bring positive energy to teamwork

How to Apply

Send your CV and Cover Letter with a brief description of yourself to:

humanresource@bbgroupglobal.com